Who’s ready to join the Balmain Army?! With pieces upward of $1,500 each, Balmain is not an everyday wear for the average Jills and Joes of the world. But Balmain’s luxury French collection is frequently graced on red carpet events donned by super stars: Rihanna, Kim Kardashian West and Joan Smalls just to name a few.
Kendall Jenner, Olivier Rousteing, and Jourdan Dunn walked arm in arm at the red carpet of the Billboard Music Awards in Balmain x H&M last night where the huge announcement was made. Designer Olivier Rousteing announced his partnership with H&M. He also invited us all to joining the Balmain Army!
“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it”, says Olivier Rousteing.
Rousteing said that he was approached by H&M and was so excited as he remembers working for Cavalli and witnessing his collaborations. He also spoke about keeping the richness of his line, but translating it and giving it a “special twist” for his H&M collaboration. H&M will help Balmain become more realistic for everyday people and allow Balmain to continue to overflow into pop culture, youth culture, and music culture alike.
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise”, says Ann-Sofie Johansson, Creative Advisor at H&M.
The collection will be available from November 5, in around 250 stores worldwide and online. If you love the looks and fashion forward styles of Balmain, this will be a collection that you don’t want to miss.
Set your fashion clocks dolls!